AH_04e3c3a3-7e67-11f0-b710-00155d8c3204You’ve probably heard the claim that Ukraine’s Independence in 1991 came “without blood”? Without a fight, without sacrifice — almost “for free”? Maybe it’s time to dispel this myth finally.
For a free Ukraine, millions laid down their lives long before 1991. Generations of them. In Cossack coats, hetman hats, and UPA uniforms. For centuries. Each new generation carried the dream of freedom through revolutions, wars, terror, repression, and genocide.
In every era, some fought in their own way: from the Notebook in the Bootleg — to the bayonets at Kruty, from Cossack raids on the Ottoman Empire — to the student tents of the Granite Revolution.
This is the Rebellion of our generations. And it continues.
Together with MUR, we created a limited series of T-shirts dedicated to this Rebellion. It’s about never letting anyone lull our memory, numb our anger, or dissolve the truth. History is knowledge, and knowledge is a weapon. Arm yourself!
At the heart of this T-shirt is a quote from Vasyl Symonenko’s poem “To My Kurdish Brother.” This allegorical piece first appeared posthumously in the German journal Suchasnist and circulated in samizdat until 1965. The Soviet regime exiled those who spread it — often replacing the word “Kurd” with “Ukrainian.”
The poem became a cornerstone of Symonenko’s legacy as a defender of oppressed nations. During his lifetime, he warned: Ukrainians would face the same fate as the Kurds if they did not resist Soviet rule. He clearly revealed the language of the enemy, the narratives they spread, and left us a prophetic call:
"Speak to them with bullets.They came not only to your land.They came to steal your name, your language.To make your son a bastard."
This is our Rebellion.
AH_0902c14c-5cba-11f0-b70f-00155d8c3204 On the F-16, Ukrainian pilots guard the skies and achieve the impossible! Did you know that in 2024, one of our pilots shot down six enemy cruise missiles in a single combat sortie? That’s a world record!
Our admiration for the courage of Ukraine’s defenders, who keep our skies safe on the F-16, is now reflected in this woman’s T-shirt.
Front: a print of the F-16 Fighting Falcon against a roundel backdrop.Back: a blueprint-style drawing of the aircraft with the key facts every aviation fan should know.
Classification: Fighter aircraft
Highlights: The first Western-designed multirole fighter to join the Air Force of Ukraine. Equipped with advanced avionics and capable of deploying a wide range of modern weaponry. Plays a crucial role in defending Ukraine’s airspace, covering strike groups, and engaging enemy ground targets.
AH_ef621d12-692f-11f0-b70f-00155d8c3204In BORN TO FLY we combined the functionality of the two most comfortable types of trousers at once - joggers and cargos! We reproduced them through an original cut, combining a comfortable elasticated fastening at the ankle with a comfortable fit secured at the waist by elastic and a drawstring. Any questions about durability, endurance and comfort are fully answered by the rip-stop fabric, which is 50% nylon and 50% cotton. The front seams here serve two purposes at once, decorative and structural: when you bend your leg, this seam opens up extra room at the knee and makes the trousers as comfortable as possible for any activity. The trousers have as many as six pockets: two patch cargo pockets on the sides, two inner front pockets and two inner back pockets that close with quality zips. The right cargo pocket carries an embroidered Air Force roundel. On the left one, and slightly below it, there is the BORN TO FLY lettering and a print with a pattern of an aircraft part.
AH_32f36c75-5b2f-11f0-b70f-00155d8c3204High speed and multi-role versatility — that’s what defines fourth-generation fighter jets, used worldwide since the 1970s. Among them — the French Dassault Mirage 2000.Today, Ukrainian pilots are defending our land in these very fighters. And we couldn’t be prouder!
That’s why we’ve created this women’s T-shirt — so you can show your respect too. Just look at that sunny color! Exactly the kind of mood you get when the Mirages keep the Russians from advancing onto Ukrainian soil.
AH_02ca5ee7-5bed-11f0-b70f-00155d8c3204"…You are your own country, put your mind in order," — once said Kuzma Skryabin, and that’s a sacred truth worth engraving in the hearts and minds of generations.Because it’s so easy to forget that a country is not shaped by someone far away — it’s shaped by you! Every decision you make, every action you take, every word you speak shapes what it will be tomorrow.
We have a proud tradition of creating a limited edition polo for Independence Day, and this year — it’s about you. It’s our beautiful reminder that you are the one who creates Ukraine. Every single one of you. So do it consciously. And carry this reminder into the world.
On the chest of this woman’s polo, embroidered words “Ukraine Starts With You”, above them a tiny yet striking yellow-and-blue embroidered roundel. On the front — a barely visible flight path pattern, a gentle reminder that no one but you can chart that course. So take the controls and boldly plot your way!
Hidden under the collar — the inscription “34th anniversary of Independence”, just above it — “1991”. On the right sleeve — a “UA” patch so there’s no doubt this polo is made in Ukraine. Under the buttons — a special loop for sunglasses, and the arms — high-quality ventilation panels, just like in the uniforms of real pilots.
AH_5b035ef7-5293-11f0-b70f-00155d8c3204… fly, fish, fly –I know all the bridges,I know all the lighthouses,I do everything the other way round.
(c) Serhiy Zhadan
A fish swims along its path, even against the current. It’s the movement of freedom. For us, this dress is a symbol of individuality — the kind that strives for self-expression and knows how to make its own choices.And what story will it tell you? Feel it for yourself.
AH_226b6ef2-4c3b-11f0-b70f-00155d8c3204Women’s T-shirt airy in every sense — a story about mountains, sky, and those who masterfully balance between them. More precisely, it’s a tribute to paragliders and their natural home — the Borzhava mountain range, where in peaceful times the Paragliding Carpathian Cup was traditionally held.
This woman’s T-shirt comes in a gentle sky-blue shade, so that feeling of flight in clear skies never leaves you. On the chest — a print of Borzhava’s ridges with paragliders dancing above the peaks. On the sleeve — the inscription Ultra Light Aviation.
AH_b09efa63-4dc6-11f0-b70f-00155d8c3204Lviv Airport may be silent for now, but its gates, control tower, and runways remember everything — from sleepy night flights to the warmest embraces in the world beneath the arrivals board.And though our skies now often fade under enemy attacks, they are still patiently waiting for us. Just like Terminal A, which one day will open its doors again, light up the board, and say: “This is the final boarding call for…”
This woman’s T-shirt features a printed “Airport LVIV” with the traditional lion emblem across the chest, just below the words “This is My Sky.” On the back — the minimalist 3113 code, instantly recognized by those who know.
AH_2f94c89e-4dd3-11f0-b70f-00155d8c3204This could’ve been just another lovely summer dress, but it wouldn’t be us if we didn’t weave a story into it—one you’d be proud to tell. Yet, it doesn't even need to be written in words, because the plot’s opening is told by the dress’s cut, the climax through its colors, and the resolution through the embroidery on its chest.
We designed it so that you could effortlessly share with the world the story of Ukrainian pilot Ivan Datsenko, who ended up in Canada, became the chief of an indigenous tribe, and received the name Chief Poking Fire.
All you need to do is wear this dress proudly, as comfort and beauty are naturally built into it. Crafted from pleasant-to-touch fabric, with convenient, roomy pockets and carefully finished seams, it’s as practical as it is meaningful.
AH_4c8dba2b-e536-11ee-9bb4-ac1f6b742a2bThe Superhumans women's sweatshirt is a piece we created not merely to support the work of the rehabilitation centre, but as a physical manifesto of our belief that every one of the Superhumans has wings. Because when you see a person with a prosthesis, you can be sure there are wings behind their back. Working with Superhumans gave us a clear understanding that this story is about every one of us: while people with prostheses are learning to walk or move their arms again, we have to look at our own world anew and do everything we can to make it barrier-free, both physically and emotionally. We donate 400 UAH from the sale of every T-shirt to support the work of the Superhumans Center, which provides prosthetics and rehabilitation for those injured by the war.
AH_61025da3-e132-11ee-9bb4-ac1f6b742a2bIt is a great strength to have wings. We created this women’s T-shirt thinking about those who have found this strength in themselves. A part of the proceeds from the sale of each T-shirt goes to support the activities of the Superhumans Centre, which is engaged in prosthetics and rehabilitation of soldiers (and others) who have lost their limbs.
Superhumans have not just found the strength to spread their wings but also they inspire others to spread theirs. Even if those wings are mechanical.
AH_c065d3a6-3d5c-11f0-b70f-00155d8c3204Women's limited-edition T-shirt celebrating Okean Elzy's 30th anniversary, adorned with lyrics that have been sung, experienced, and reflected upon by generations. These words accompanied us in moments when our hearts raced faster, reaching us through fear, laughter, tears, and smoke.
This T-shirt is for those who grew up alongside Okean Elzy’s music. On the chest, the iconic phrase proudly states: "I won't give up without a fight." A distinctive angled seam on the front, layered fabric sleeves, and bold OE embroidery on the back—all thoughtfully designed to reflect life's complexities and the winding paths we walk.
For 30 years, Okean Elzy hasn't just created music—they've expressed our feelings when words failed us. Today, this collection goes beyond music and introspection—it inspires action. A portion of the proceeds from every T-shirt sold supports the band's charity fund, funding the purchase of specialized drones for Ukraine's Military Intelligence (GUR).
Because true strength isn't about having no fear—it's about never giving up, even when we're afraid.