AH_8270f031-b12f-11ee-9bb2-ac1f6b742a2bMost adults are still children deep in their hearts. That's why we decided to make our kids' pants ‘Bugs’ in adult sizes. In addition to the children's vibe, they are very practical, because clothes for children should be made like clothes for rock climbers – durable and comfortable. Pleasant fabric, black color, loose fit, elastic waistband, reinforced inserts on the knees and folds at the back bottom that make the pants look a bit like bug legs. Perfect for wearing every day.
AH_deb9af36-b12b-11ee-9bb2-ac1f6b742a2bThe world tried to capture Hryhorii Skovoroda, but did not succeed. At the same time we
captured effect of illusory truth.
“We will win only when we realize that we have to kill for Ukraine, not die”. This inscription
adorns our new polo shirt dedicated to Hryhorii Skovoroda, which not only tells about the life
path of the remarkable philosopher, but also points out the effect of illusory truth – people’s
tendency to trust the information they heard or saw many times, especially if it resonates
with the condition and circumstances they find themselves in.
Psychologists discovered this effect about 50 years ago, and we did it now. The full-scale
war showed that our consciousness has troubles with distinguishing illusory truth from
reality, since what we believe in is what resonates with us.
Historians believe that this phrase was never said by Hryhorii Skovoroda, but there is no
proof of that. Given Skovoroda’s life attitudes in his time, we acknowledge that he might have never said
that. But who know if he would have been a pacifist in today’s Ukrainian reality….
AH_0feec757-ae16-11ee-9bb2-ac1f6b742a2bOur new women’s T-shirt ‘Plast’ is not only about the values we share with the organisation, but also about the importance of realising that what we have to protect and cherish what’s ours. That is why a part of the profit from each T-shirt will go to the support of Plast in Lviv city from where it originates. On the back, we depicted the classic Plast motto: ‘Сильно! Красно! Обережно! Бистро!’(‘Sylno, Krasno, Oberezhno, Bystro’). The organisation’s logo is placed on the front.
AH_5adfa407-b6c9-11ee-9bb2-ac1f6b742a2bThe American AH-64 Apache would be a perfect match for any of the Ukrainian Army Aviation Brigades whose emblems we placed on the print next to this helicopter. So welcome to Ukraine, little Apache bird! It is time for you to become a real fighting machine. On the right sleeve, there is a print with AH-64 Apache, and on the left one – a printed INDEPENDENCE WAR logo.
AH_eb1e9073-edf6-11ef-9bcc-00155dcd4802The UKRAINIAN FURY t-shirt is dedicated to those who know how to control rage and make it fight on our side. The back features a print with our interpretation of Ukraine's most massive deep-strike weapon, which has already played a huge role in delivering Ukrainian fury right to the address (If You Know What I Mean). So convert your fury properly: 400 hryvnias from each t-shirt sale will increase the number of such "flights."
AH_fd6d7466-9505-11ee-9bb2-ac1f6b742a2bWe could have used FPV drones to shoot nice videos from the beach if we had a warm sea washing our territory from Chernihiv to Donetsk. But we definitely had bad luck with our neighbour, so Ukrainians are forced to shoot a bit different videos with FPV drones. And the more we donate to FPV drones for the Ukrainian Armed Forces, the more they will shoot videos for us with happy endings, where the bad guys die and the superheroes come home alive. This is what our new women’s T-shirt is about.
AH_c825d968-bde0-11ea-a230-0cc47a40fa97The bold and precise operations of the Ukrainian Navy will surely go down in history! New strategies, daring tactics, legendary strikes — like the one against the cruiser moskva — simply unforgettable. And the exact coordinates of where that enemy ship was sunk? We’ve placed them right here on this woman’s T-shirt — as a keepsake and a symbol of pride.
This patriotic women’s T-shirt honors the ingenuity and courage of the Ukrainian Navy. At its center — a roundel with an anchor. The white fabric stands as a clean page, a place where history is being rewritten. And the story it tells is compelling.
AH_033919d1-d497-11ee-9bb2-ac1f6b742a2bЖіночий світшот Ultra Light Aviation, в якому варто лише розправити руки — і ти вже летиш! Та й поздовжні шви на світшоті також нагадують конструкцію параплану, в якому чується троха вільніше. Вгорі на спині наше лого. Є широкі манжети знизу та на рукавах. Спереду на грудях принт мапи рельєфу Карпат: там, де Боржава. Бо ж саме на Боржаві проходять змагання з парапланеризму. Власне, про це і підпис на світшоті вище — Borzhava Paragliding Championship. Над рельєфом — вишивані кольорові крила парапланів. Також з цікавого, то на верхній стороні рукавів є підписи рук — права і ліва. Хто літав, той знає, що якщо ти новачок, то сплутати руки в повітрі дуже легко. Власне, той світшот — така собі нагадайка.
AH_ef0ec26a-77ef-11ee-9baf-ac1f6b742a2bOur first women’s polo about F-16 Fighting Falcon! Special, exquisite and timely. A polo that will allow you to fly around your daily routine as freely, confidently and proudly as the F-16 does. After all, this aircraft, like our polo, is suitable both for work and parades. On the front, we have placed the outline of the aircraft against a yellow and blue roundel with an expressive inscription – ‘Heroes wear yellow blue’, and embroidered ‘Since 2022’ underneath it. Under the collar, there is an imprinted ‘Ukrainian Air Force’, and on the back there is a large print with a symbolic bird and the official name of the aircraft – F-16 Fighting Falcon. Below that, there is a pale blue print with elements that can be found on the body of the aircraft itself.
AH_4866eb6b-6e6e-11ee-9baf-ac1f6b742a2bWomen's jeans about one of the most romantic and mystical places in Ukraine – the land of Hutsuls. Myths and legends seem to come to life here, where you can meet mavkas and the chuhaister among the meadows and spruce trees, and hear the echo of the Great Axe. And all these chthonic entities are reflected in the interweaving and nooks and crannies of the embroidered patterns that Hutsuls use to decorate their clothes and houses. Based on those decorations, we created our print, which can be seen printed inside on the back of the pocket. A copy of the traditional Hutsul embroidery is hidden in the seam on the right leg. The button on the front has an engraved trident, and the side belt loop bears the inscription ‘Proudly created in Ukraine’. These jeans are basic, so they're not too embellished, but wait — there's more to come!
AH_0a254035-71ab-11ee-9baf-ac1f6b742a2bOnce we created this series and dedicated it to an acrobatic group of Ukrainian pilots. But now, when all the pilots have become combat pilots again, and we are waiting for the F-16 aircrafts, we have updated the prints and messages, so we have a women's bomber jacket Fighting Falcons. Denim colored, with a stand-up collar, two large pockets with flaps and one unconventional pocket for glasses on the chest. Banded sleeves and waist. On the left sleeve, there is a printed UA pocket for small belongings and a ribbon with the inscription ‘Proudly made in Ukraine’. The right sleeve has space for a patch, currently our ‘Independence War’ patch is placed there. Two deep internal pockets and a contrasting yellow lining with an imprinted falcon and ‘Fighting Falcons’ inscription. There is our embroidered logo on the back.
AH_c503ff2e-6cd9-11ee-9baf-ac1f6b742a2bWe have a new women's bomber jacket from the ‘Buntarky’ series. Very interesting and extraordinary. Super short, sand color (or coyote). The cut is interesting because of its sleeves. On the front, there are drawstrings along the entire length, so the sleeves can be adjusted to any length. The large patch pockets on the front are very roomy and practical. On the back, there is a large print with a rebel girl launching a Shark drone, which was designed in Ukraine and is in service with the Armed Forces of Ukraine. Our logo is placed above this print. Contrasting cuffs on the neck and sleeves. The series logo is placed the front.
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