AH_deb9af36-b12b-11ee-9bb2-ac1f6b742a2bThe world tried to capture Hryhorii Skovoroda, but did not succeed. At the same time we
captured effect of illusory truth.
“We will win only when we realize that we have to kill for Ukraine, not die”. This inscription
adorns our new polo shirt dedicated to Hryhorii Skovoroda, which not only tells about the life
path of the remarkable philosopher, but also points out the effect of illusory truth – people’s
tendency to trust the information they heard or saw many times, especially if it resonates
with the condition and circumstances they find themselves in.
Psychologists discovered this effect about 50 years ago, and we did it now. The full-scale
war showed that our consciousness has troubles with distinguishing illusory truth from
reality, since what we believe in is what resonates with us.
Historians believe that this phrase was never said by Hryhorii Skovoroda, but there is no
proof of that.Given Skovoroda’s life attitudes in his time, we acknowledge that he might have never said
that. But who know if he would have been a pacifist in today’s Ukrainian reality….
AH_58a59518-ae16-11ee-9bb2-ac1f6b742a2bЦя футболка однаково файно пасувала би Шухевичу, Бандері, Любомиру Гузару і Квітці Цісик! Бо Пласт всю свою історію об'єднував людей, що жили любов'ю до рідної землі і мали жагу робити її кращою. А хто ми такі, аби не ділити такі цінності? Саме тому ми запустили безстроковий проєкт на інституційну підтримку Пласту у Львові, який береже і плекає українські цінності з 1912 року. 400 гривень з кожної футболки ми відправляємо на ініціативу. Долучайтесь, разом легше тримати стрій!На спині – наша інтерпретація легендарного пластівського «Сильно! Красно! Обережно! Бистро!» Спереду – традиційний логотип організації.
AH_0feec757-ae16-11ee-9bb2-ac1f6b742a2bOur new women’s T-shirt ‘Plast’ is not only about the values we share with the organisation, but also about the importance of realising that what we have to protect and cherish what’s ours. That is why a part of the profit from each T-shirt will go to the support of Plast in Lviv city from where it originates. On the back, we depicted the classic Plast motto: ‘Сильно! Красно! Обережно! Бистро!’(‘Sylno, Krasno, Oberezhno, Bystro’). The organisation’s logo is placed on the front.
AH_364123c4-a578-11ee-9bb2-ac1f6b742a2bDo you remember how long and busy your childhood days were? So much sun, warmth and adventure. Now the occupiers have stolen not only childhood from Ukrainian children, but also the opportunity to enjoy the sunrise earlier. We have created this kids’ long-sleeve as a reminder that we will definitely get ours back. The sun will rise earlier over Ukraine again. On the right sleeve, there is a print ‘повернемо своє’ (‘We will retake ours’) with the outline of the map of Ukraine. On the left sleeve, there is a flag and our Independence War logo.
AH_5adfa407-b6c9-11ee-9bb2-ac1f6b742a2bThe American AH-64 Apache would be a perfect match for any of the Ukrainian Army Aviation Brigades whose emblems we placed on the print next to this helicopter. So welcome to Ukraine, little Apache bird! It is time for you to become a real fighting machine. On the right sleeve, there is a print with AH-64 Apache, and on the left one – a printed INDEPENDENCE WAR logo.
AH_6369b7cc-b07f-11ee-9bb2-ac1f6b742a2bSince 1912, no fight for the freedom of Ukraine was complete without the participation of Plast members. Roman Shukhevych and Stepan Bandera tempered their spirits here. From here members joined the ranks of the Sich Riflemen, and now the Armed Forces of Ukraine. Plast members sang Ukrainian songs to the whole world, like Kvitka Cisyk, and served the mankind, like Liubomyr Huzar. The best thing that can be given to a child is the right to choose where and how they will be useful to the world. Plast is the choice of the brave.
AH_fd6d7466-9505-11ee-9bb2-ac1f6b742a2bWe could have used FPV drones to shoot nice videos from the beach if we had a warm sea washing our territory from Chernihiv to Donetsk. But we definitely had bad luck with our neighbour, so Ukrainians are forced to shoot a bit different videos with FPV drones. And the more we donate to FPV drones for the Ukrainian Armed Forces, the more they will shoot videos for us with happy endings, where the bad guys die and the superheroes come home alive. This is what our new women’s T-shirt is about.
AH_bfd7dec5-9a66-11ee-9bb2-ac1f6b742a2bThe significance and power of the Ukrainian trident is growing stronger every year. Now it is a symbol of freedom not only for us, but for the whole world, and this is what our kids’ T-shirt is about. Throughout its history, the trident has often been transformed and modernised, but it has always meant one thing – FREEDOM. The front features variations of the trident in different periods of Ukraine’s history. There is also an inscription ‘Independence war’ on the left sleeve, and our branded wings on the back below the neckline.
