Collection The Konotop Witch Collection

Do you even know where you are? This is Konotop! Every second woman here is a witch…’. This is an expression from a video that went viral in the first days of the full-scale invasion and caused something truly mystical to happen. When the brave residents of Konotop stood in front of a column of russian military equipment and reminded the invaders who they were dealing with, each of us felt that this ancient force was being revived here and now.

We have created a clothing collection in collaboration with the creators of the mystical horror film ‘The Witch of Konotop’ by director Andrii Kolesnyk, producer Iryna Kostiuk and screenwriter Yaroslav Voitseshek. The film is inspired by ancient Ukrainian legends and myths, as well as the immense power of Ukrainian women. It is based on the story of a modern couple from Konotop whose perfect life was destroyed by the russians. After losing everything, the girl turns to her roots, awakens her hidden mystical power and brings hell to everyone who steps on her land. Despite all the bloody scenes inherent to mystical horror, the film carries a deep meaning that even when we rage with righteous anger, we retain those traits making us human.

We have designed three unique products for ‘The Witch of Konotop’ – an oversized T-shirt for men and women, a women’s T-shirt and a unique skirt with a reinterpreted traditional Ukrainian style. Wear it with pride and cherish the power of your ancestors that lives in each of us.